Amager Bryghus “Lust” Beer Label Censored in Sweden

From The Local.se:

The beer is part of a seven-part Sinner Series, from Danish brewers Amager Bryghus, with each of the sins represented by a cartoon image on different bottles.

But Sweden's state-run liquor retailer has decided that the picture on the Lust bottle, which contains a sweet Belgian ale with a 9.2 percent alcohol content, doesn't abide by Sweden's alcohol etiquette.

"We can't accept the label, it's against Sweden's alcohol laws," Systembolaget spokesman Lennart Agén told The Local.
"It's quite a sexual label."

As a result, Systembolaget has told the brewers to remove or edit the picture if the beer is to be sold in Sweden. The brewers responded by simply blacking out the entire label so neither the woman nor the bath is visible at all.
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